Odds aren’t the outcome.
True power is at the polls, not on Polymarket.
The Strategy.
Define what belonging, influence, and collective power look like right now. Make voting feel relevant to culture, not separate from it.
The Ask.
1
Our generation mistakes predictions for power. Raised with trading markets framed as all-knowing predictors of truth, we ignore our true power to affect the odds.
The Insight.
2
The Solution.
3
Trick would-be-traders into recognizing that their true power is at the polls, not on Polymarket.
Step 1: Buy in
Step 1: Buy in
We created a series of provocative OOH ads that mimicked the design language and copy tropes employed by other prediction markets.
Step 2: Try your hand
Step 2: Try your hand
We built a real(ly) fake Polymarket competitor so that would be traders could interact with our OOH and do what they do best…
Step 3: The redirect
Step 3: The redirect
Every site interaction redirects to vote.gov to encourage voter registration.
Confused how you ended up on vote.gov? If you return back to our site you’re reminded that voting is the point.